Benefits of Being a CultureOwl Self-Publishing Member

CultureOwl isn’t just a platform—it’s your all-in-one marketing powerhouse designed specifically for arts and cultural organizations. Built by professional marketers who understand the challenges of promoting cultural events, our intuitive system gives you access to powerful tools at nonprofit-friendly rates.

From event listings to digital ads, email marketing, and social media promotion, everything you need is right at your fingertips—all in one easy-to-use dashboard. Whether you're a seasoned pro or new to marketing, we provide step-by-step upload instructions to make the process seamless. And if you need an extra hand? We’re here to help! For those who prefer a fully managed experience, we offer concierge-style support for a nominal fee.

If you need help understanding how to upload, here are our Upload Instructions to guide you through the process step by step. 

Your Membership Includes:

Direct Access to an Engaged Cultural Audience

Connecting with an audience that truly values arts and culture is no easy feat—but that’s our specialty! We’ve built a highly curated, opt-in audience of culture lovers who actively seek out events like yours. Our audience isn’t just large—it’s targeted. We know what they love, where they are, and that they have the means to attend cultural events. Even major organizations struggle to reach such a niche audience as cost-effectively as we do.

Discounted Marketing Assets

We pack Annual Self-Publishing Memberships with valuable marketing assets to make promotion easy and affordable. When you need more exposure, additional assets—like banner ads, email features, and social media boosts—can be purchased at exclusive member discounts.

• Banner ads appear across the CultureOwl website and in bi-weekly Escoop emails sent to our engaged audience.
• Boosted posts amplify your event on CultureOwl’s social media channels, ensuring it reaches a wider audience.
• Social ads provide even greater exposure through co-branded paid campaigns, extending your event’s reach beyond our audience and into targeted arts and culture communities.
• Editorial features offer extra promotion through our e-magazine, which spotlights different genres throughout the year (e.g., Theatre, Dance, Music, Museums, etc.).

Performance Tracking & Analytics

We know how important it is to measure success. That’s why every banner, boosted post, social ad, and event listing comes with detailed reporting and analytics through your dashboard.

Want to see how many people saw your ad, clicked through, or engaged with your event? It’s all there—along with the ability to generate custom reports for deeper insights. It’s like having your own marketing department at your fingertips!

Priority Editorial Coverage

CultureOwl’s Cultural News section is a go-to source for engaging editorial content. We receive dozens of story pitches daily, but when it comes to selecting coverage, members get priority consideration. If your event aligns with our editorial focus and offers compelling content for our readers, it’s more likely to get featured.

And now, with our new Industry News section, we’re also covering behind-the-scenes stories and trends in the cultural sector.

Social Media Exposure

Your event doesn’t just get listed—it gets amplified. Our social media team highlights members’ events daily, using creative formats like carousels, reels, and walkthrough videos. And whenever we feature your event, we tag you for added visibility!

We don’t just post—we optimize, using smart targeting to reach the right audience based on their interests and lifestyle.

Cross-Market Promotion

One membership. Multiple markets. If your event is virtual, it doesn’t just appear on one city’s calendar—it’s visible across every CultureOwl market. And as we expand nationwide, members will gain effortless access to new audiences in even more cities.

Built-In Marketing Technology

CultureOwl’s platform was built from the ground up to serve the unique needs of cultural organizations. Our system is constantly updated and optimized to maximize your search engine visibility, reach, and return on investment. Our tech team is always fine-tuning features based on member feedback, ensuring that CultureOwl stays ahead of the curve.

More Visibility. More Engagement. More Culture.

With CultureOwl, you don’t just promote an event—you connect with the right audience, get featured in the right places, and gain valuable marketing support every step of the way.

Join today and take your event promotion to the next level!