CultureOwl evolved from a basic need for promoting an event. About a decade ago, a client came to our parent company - a marketing agency - with a need to promote a cultural event. Being a non-profit organization, the client's budget was limited. It was difficult to find the right media outlet that was both within budget and targeted the right audience for this event. Being an agency with resources to create our own marketing tools, the first prototype of the platform was created. Some editorial events were collected and featured on the site, and a marketing campaign was launched.
After a couple of years of running the site as it was, it occurred to us that the expenses involved in maintaining the site would make it cost-prohibitive to our advertisers. So we went back to the drawing board to figure out a system to fit a non-profit cultural organization’s budget. We listened, we learned, and we started building a platform that would suit the specific needs of these organizations, and provide a powerful marketing engine to promote cultural events.
With a Self-Publishing Membership, the CultureOwl platform gives members control of marketing plan execution. It includes uploading calendar events, scheduling email blasts to a vast cultural user base, uploading digital banner ads to the platform and email blasts (escoops), and promoting events on social media. It is the ultimate turn-key marketing platform that covers critical marketing channels. And best of all, CultureOwl members don't need to worry about building audiences or budgeting for search engine optimization. They simply utilize this intuitive tool to effectively promote events.
Our focus is to continually listen to the evolving needs of arts organizations, keep close tabs on new marketing trends and ideas, update and upgrade the platform as technology evolves, and promote all of our members to an engaged audience that has expressed specific interest in programming and events that CultureOwl presents.
And the biggest reason we do this every day? Our true love for the arts and the desire to keep the arts alive and thriving in communities everywhere, and accessible to all who seek it!