CultureOwl Industry Blog

Benefits of Being a CultureOwl Self-Publishing Member

There are so many marketing tools available to you on CultureOwl. The platform was built by professional marketers who saw a need for marketing nonprofit cultural organizations at “nonprofit” rates....

Published: 5/2/23

Making the Most of Your Social Media

In a digital world, social media is a go-to place for entertainment, socializing, and even education. The stories, short videos, live videos, and other tools on social media are fun to use and allow...

Published: 4/25/23

Categories: Analytics

What Does “Professional Creative” Mean?

We’ve all seen it—an ad that looks like it was created by an amateur. Chances are, it was! Years ago, ad and content creation was strictly the domain of professionals; people who attended a...

Published: 4/10/23

Categories: Audience

Why Advertise With CultureOwl

CultureOwl is a marketing and news platform dedicated to art, culture and entertainment. It is a digital meeting place for cultural groups and event promoters to engage with a target audience of...

Published: 4/6/23

Analytics: Turning Data Into Dollars

Marketing professionals rely on Data Analytics as a way to gauge whether their marketing campaigns are on the right track and to make decisions about many aspects of marketing including budget and...

Published: 3/30/23

Categories: Analytics

How to Get Your Press Releases Published

Not all PR Firms are Equal When you hire a Public Relations (PR) firm, you expect press releases to be written about your organization and to have them shared with appropriate news outlets. But that...

Published: 3/6/23

Categories: Audience

How Search Engine Optimization Can Help Promote Your Events

SEO Data Closeup from Google Search Console What does SEO mean to you? A nightmare? The greatest marketing tool since TV? Search Engine Optimization. For many who are responsible for a company's web...

Published: 2/22/23

Categories: SEO , Analytics

How to Target the Right Audience

The phrase "preaching to the choir" can easily be applied to the type of marketing campaigns some organizations run. Many organizations rely on repeat patron and the communities who follow their...

Published: 2/6/23

Categories: Audience

Utilizing Technology as a Marketing Tool

Marketing tools have evolved over the years. From ads in newspapers, to direct mail, email marketing, digital advertising, and now social media platforms. The evolution of marketing has surely been...

Published: 1/25/23

Categories: SEO , Social Media , digital marketing

Best Strategies for Marketing Non-profit Cultural Organizations

All marketing tasks have their challenges, and while there are some differences between non-profit and for-profit marketing, there are also similarities. Digital technology has changed marketing and...

Published: 1/9/23

Categories: Audience

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